Strategy

Not always rational, oftentimes emotional, brand loyalty goes beyond just saving customers money. Brands that have fiercely loyal customers make them feel like a part of something bigger. For media strategists, that emotional link is the ultimate competitive advantage. The Trap of Transactional Loyalty Sometimes brands mistake frequency for loyalty. Yes, promotional campaigns, targeted coupons…

Turn on a sports game tonight. Any game, second period, middle of a Tuesday. Behind the action, there’s a sportsbook logo. The broadcast cuts to a graphic with a spread on it. An announcer mentions that somebody is two points from cashing an over. Maybe a commercial runs, maybe it doesn’t. It won’t matter much…

Often dubbed the first generation of true “digital natives,” Gen Z grew up with the internet in the palm of their hands. Digitally savvy, hyper-connected, and opinionated, they represent one of the faster-growing demographics with 84% adopting digital ecommerce transactions. An absolute goldmine, this cohort can also be an active minefield if not approached with…

Break out your Motorola Razr and dust off your IPod nano. We’re seeing more of the younger generations embracing older technology and pushing back against hyperconnectivity. The reasoning behind this trend varies from nostalgia to searching for more simplicity to digital detoxing and striving for a mindful balance. Combining the old with the new.  Embracing…

We’re breaking down silos and no longer letting sports partnerships live separately from media strategy. More and more brands are seeing the value of sports partnerships, especially with the recent explosion of women’s sports, and the market is expected to double in size by 2030 – which makes sense as the sports landscape continues to…

This Pride Month, your brand might be eager to show its colors, but is that enough? Discover why performative activism can backfire, explore why authenticity matters now more than ever, and what you can do to engage with these audiences despite these complexities. What is performative activism? Performative Activism refers to acts of activism that…

The most recent generation to reach adulthood, Gen Z ranks travel and seeing the world as the most important way to spend their money and spend an average of 29 days per year doing so. These digital natives approach travel differently than generations before them – meaning how you drive relevant connections with aspirational travelers…

Marketers cannot ignore the fact that single women are becoming a prominent buying segment – and banks, mortgage lenders and insurance companies, especially, need to take note.

Caitlin Clark. Paige Bueckers. JuJu Watkins. Cameron Brink. Angel Reese. The women of NCAA’s March Madness have become household names. In fact, the women’s tournament (only granted the rights to refer to itself as March Madness in 2022), has drawn unparalleled attention and excitement, with even Shaq saying, “I haven’t even been paying attention to…