Industry Updates

AI-this and AI-that has pushed to the forefront, becoming part of our everyday conversations. Talk to anybody and you’ll get an earful of the pros and cons, and often, they’re directly related to a specific topic or industry. What’s Going On: AI is affecting consumer behavior – something the advertising industry needs to rapidly address….

Last week I attended CES 2025 in Las Vegas. In its own overwhelming fashion, it showcased an amazing variety of technological innovations, with significant advancements and AI innovation, robotics, consumer electronics, and sustainable tech. Many of the advancements presented are expected to significantly influence marketing and media strategies, which were topics of some of the…

With a potential TikTok ban in the United States looming in just 2 weeks, marketers must brace for a significant shift in digital strategy post TikTok. TikTok’s engaging algorithm and short-form content have been pivotal as advertisers vie for a piece of consumers’ attention. Still, this disruption underscores the now urgent need for strategic diversification….

We are in an industry that constantly changes, evolves, adapts and often leads to adoption of new tech. It demands lifetime learning, curiosity, collaboration, creativity to succeed. That’s what I love about it.  So what will the media industry see in 2024? My immediate thoughts? Let’s see where AI takes us. I am excited about…

Canadian Bill C-18 is roughly modeled on a similar law in the Australian media market – the goal being to reignite the viability and funding of local news outlets. Since 2020, over 3,000 editorial and related jobs have been lost and over 50 media outlets have closed in Canada. The Australian law took effect in…