Bruce has over 25 years of agency experience and has held leadership positions at several of the top ranked media agencies in Canada. Recognized as an innovative, creative and collaborative leader and active contributor to the industry including co-chair of the Media Innovation Awards, past board member of NABS, BBM, CCAB and PMB  and Chair of the CMDC.

A graduate of the University of Waterloo Mathematics programmer, he used to be asked why a math major would be working in advertising; but with data, analytics, algorithms, data visualization now key drivers of marketing success, he must have been on to something early. He believes strongly that insight, strategy, ideas  and collaboration are  key to success  and that innovation and inspiration can come from anyone and anywhere.

A wanna be artist, sports lover, travel  junkie, long time suffering Toronto Maple Leafs fan, he somehow believes that one of Toronto’s teams will win a Championship this season. Or, maybe next year!

John is a firm believer that the foundation for any successful campaign is the collaboration amongst all key stakeholders, and he is praised for his strong teamwork and inclusive business approach. His strategies are steeped with experience with working on P&G, IBM, General Motors, BMW, Audi, Edgewell, Blackrock, Reliance Home Comfort, Dare Foods, Energizer, Ontario Government of Canada, Ontario Lottery and Gaming and Molson to name a few. Outside of work, John’s primary interest is spending time at the family cottage in the Kawartha Lakes. 

Allie ties it all together. As SVP Media Operations, she is responsible for the processes, approach, and strategic thinking within the activation side of True Media. Allie drives high-level communication strategy for our clients to ensure all internal operations are effective, efficient, and progressive. With a passion for time, budget and task management, she leads agency-wide efforts in quality control and best practices.  Allie plays an instrumental role in identifying, evaluating and incorporating the best tools and processes that will enable our teams to meet customer needs. 

As a veteran in Human Resources, Caroline makes it her business to fully immerse herself in her company’s trade while bringing enthusiasm through the True Media doors. Prior HR gigs include being a part of the HR team that opened a Federal Prison staffing over 500 professional-level employees in just 1 year, training water and wastewater operators in performance reviews and career development, and helping teach others how to play nice on the work playground. Caroline ensures that every True Media employee over communicates, remains honest in work deadlines, successfully balances work, family, and community involvement, and works hard to keep growing a reputation for excellence.