Bruce has over 25 years of agency experience and has held leadership positions at several of the top ranked media agencies in Canada. Recognized as an innovative, creative and collaborative leader and active contributor to the industry including co-chair of the Media Innovation Awards, past board member of NABS, BBM, CCAB and PMB  and Chair of the CMDC.

A graduate of the University of Waterloo Mathematics programmer, he used to be asked why a math major would be working in advertising; but with data, analytics, algorithms, data visualization now key drivers of marketing success, he must have been on to something early. He believes strongly that insight, strategy, ideas  and collaboration are  key to success  and that innovation and inspiration can come from anyone and anywhere.

A wanna be artist, sports lover, travel  junkie, long time suffering Toronto Maple Leafs fan, he somehow believes that one of Toronto’s teams will win a Championship this season. Or, maybe next year!

John is a firm believer that the foundation for any successful campaign is the collaboration amongst all key stakeholders, and he is praised for his strong teamwork and inclusive business approach. His strategies are steeped with experience with working on P&G, IBM, General Motors, BMW, Audi, Edgewell, Blackrock, Reliance Home Comfort, Dare Foods, Energizer, Ontario Government of Canada, Ontario Lottery and Gaming and Molson to name a few. Outside of work, John’s primary interest is spending time at the family cottage in the Kawartha Lakes. 

Carolle is an integral figure behind True Media Canada. Launching her professional career in banking, then migrating to the oil and gas industry, Carolle set her sights on advertising and focused her talents on media strategy and placement.  Over the years, she has held Media Director positions at Ogilvy & Mather West, Brown Communications, and operated her own consultancy business.  In 2007, Carolle found her “True” calling and joined the newly formed True Media Canada.  Since then, Carolle has balanced her love of kids, dogs and golf with her passion of creative media strategy and integrated channel planning.

Hal has over 30 years of experience as a CPA, advising businesses in various phases of the organizational life cycle. He has been advising True Media since it was launched in 2005. His experiences range from solving traditional accounting and tax problems, to consulting on more complex issues including business entity planning, M&A negotiations, and multi-state and international taxation. A native of Central Missouri, Hal is an avid St. Louis Cardinals, Mizzou Tigers, and Kansas City Chiefs fan, and a high school basketball enthusiast. In his spare time, he and his wife, Gail, enjoy spending time with the rest of their growing family, attending almost any sporting event, and golfing when time allows.

With 4 offices in 2 countries and lots of computers and servers, Byron spends his time maintaining all of True Media’s current technology assets and is always researching, proposing and implementing future technology ideas in order to keep us efficient and forward thinking.  Prior to joining True, Byron was a co-owner of a technology consultant firm and worked with numerous firms troubleshooting software problems, developing network topology, electronic security, and systems infrastructure.