Hi, We're True Media
True Media was founded in 2005 with the mission of creating strategic and innovative ways to connect our customers to their customers. What began as one office with a handful of creative media-obsessed experts, has expanded to six offices across North America. As one of North America’s largest independent media agencies, today you’ll find us in Columbia (MO), Kansas City, St. Louis, Minneapolis, Toronto, and Calgary.
We partner with leading and emerging brands across North America to build stronger connections with their customers. Informed by data-driven audience insights and fueled by the media expertise of strategists, planners, buyers, and project managers, we believe success is rooted in finding what’s true.
His mission? To build connections that ignite ideas and make an impact. His focus? Talent, innovation, and celebrating our incredible team. With 20+ years in media, this NY native had a past life as a chef and he’s cooked up Thai curry pastes that’ll blow your mind.
Sal jumped into digital marketing shortly after the internet was born with impressive stints across New York agencies. He thrives on building client relationships and challenging the status quo and when he’s not helping companies become more powerful you’ll find him extending that same passion to his gardening.
No stranger to the challenges of product differentiation in competitive categories across Canada, John’s work consistently highlights his ability to see unique growth opportunities for brands and his ability to translate that to unique media approaches. He always looks for the hidden gems.
With extensive past experience executing for major national brands, Vaughn’s deep understanding of the correlation between brand, content, and channel is what allows him to push his team to drive those key, measurable results. He’s a jack of all trades who never stops moving…like ever.
When she’s not keeping everything on track, on time, and on budget, you’ll find Michelle in the crowd at First Avenue discovering new bands. Recognized by her peers with awards like Top 25 in Media by Alliance for Women In Media, she’ll build you up without the BS and tell it like it is.
Heading up the Calgary office, Michelle leads her team to bring forth innovative client solutions all backed by research based insights. Having spent time on the London agency scene, she translates her attention to detail and organization outside the office by creating meticulous itineraries for her global travels.
Ready to bring a genuine human perspective to media? Join our team.Work With Us