Hi, We're True Media

To find what's true is our calling. It's who we are and why we're here.

True Media was founded in 2005 with the mission of creating strategic and innovative ways to connect our customers to their customers. What began as one office with a handful of creative media-obsessed experts, has expanded to six offices across North America. As one of North America’s largest independent media agencies, today you’ll find us in Columbia (MO), Kansas City, St. Louis, Minneapolis, Toronto, and Calgary.

We partner with leading and emerging brands across North America to build stronger connections with their customers. Informed by data-driven audience insights and fueled by the media expertise of strategists, planners, buyers, and project managers, we believe success is rooted in finding what’s true.

The Team

Led by industry veterans, our team is comprised of curious and creative problem-solvers dedicated to digging in and generating results.
All
Canada
United States
Chris Actis
President, True Media US

Chris Actis

His mission? To build connections that ignite ideas and make an impact. His focus? Talent, innovation, and celebrating our incredible team. With 20+ years in media, this NY native had a past life as a chef and he’s cooked up Thai curry pastes that’ll blow your mind.

Bruce Neve
President, True Media Canada

Bruce Neve

Bruce has been championing media innovation, smart use of data and collaboration for over 35 years. His curiosity and passion for media, technology, cultural shifts is only matched by his forays in travel, artistic endeavors and all things family.

Sal Catalano
EVP Head of Client Management

Sal Catalano

Sal jumped into digital marketing shortly after the internet was born with impressive stints across New York agencies. He thrives on building client relationships and challenging the status quo and when he’s not helping companies become more powerful you’ll find him extending that same passion to his gardening.

John Ware
SVP Strategy

John Ware

No stranger to the challenges of product differentiation in competitive categories across Canada, John’s work consistently highlights his ability to see unique growth opportunities for brands and his ability to translate that to unique media approaches. He always looks for the hidden gems.

Rhonda Meier
SVP Client Strategy

Rhonda Meier

Delivering True Media US’s media planning and strategy philosophy, Rhonda believes strongly in digging in to find the truth based insights that will fuel a campaign. She’s fiercely competitive and deeply loyal with an unrelenting focus on truth telling. 

Vaughn Ericson
SVP Activation Strategy

Vaughn Ericson

With extensive past experience executing for major national brands, Vaughn’s deep understanding of the correlation between brand, content, and channel is what allows him to push his team to drive those key, measurable results. He’s a jack of all trades who never stops moving…like ever.

Michelle Benson
SVP Operations

Michelle Benson

When she’s not keeping everything on track, on time, and on budget, you’ll find Michelle in the crowd at First Avenue discovering new bands. Recognized by her peers with awards like Top 25 in Media by Alliance for Women In Media, she’ll build you up without the BS and tell it like it is. 

Michelle Menard
VP Media Director

Michelle Menard

Heading up the Calgary office, Michelle leads her team to bring forth innovative client solutions all backed by research based insights. Having spent time on the London agency scene, she translates her attention to detail and organization outside the office by creating meticulous itineraries for her global travels.

Charley Howe
VP Client Development

Charley Howe

Fueled by the ever changing media landscape, Charley’s an industry vet whose superpower is customizing successful client partnerships. His favorite word is collaboration and with multiple holes-in-one on his scorecard, he is definitely better at golf than you are.

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We're Hiring

Ready to bring a genuine human perspective to media? Join our team.

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