The most recent generation to reach adulthood, Gen Z ranks travel and seeing the world as the most important way to spend their money and spend an average of 29 days per year doing so. These digital natives approach travel differently than generations before them – meaning how you drive relevant connections with aspirational travelers…
Marketers cannot ignore the fact that single women are becoming a prominent buying segment – and banks, mortgage lenders and insurance companies, especially, need to take note.
Caitlin Clark. Paige Bueckers. JuJu Watkins. Cameron Brink. Angel Reese. The women of NCAA’s March Madness have become household names. In fact, the women’s tournament (only granted the rights to refer to itself as March Madness in 2022), has drawn unparalleled attention and excitement, with even Shaq saying, “I haven’t even been paying attention to…
Something remarkable happened on Thanksgiving. I saw someone rewind, and replay a commercial. What makes this even more impressive is that 76% of people don’t actively watch commercials – either changing the channel, looking at their phone, or throwing on mute. As I sat in my in-law’s house trying to decide who I wanted to…
We are in an industry that constantly changes, evolves, adapts and often leads to adoption of new tech. It demands lifetime learning, curiosity, collaboration, creativity to succeed. That’s what I love about it. So what will the media industry see in 2024? My immediate thoughts? Let’s see where AI takes us. I am excited about…
True Media Canada took home bronze at the 2023 Media Innovation Awards for “Best in OOH Platforms – Budget Under $100,000” for their Take Me Home Tonight campaign, in collaboration with Pet Valu and Pattison Outdoor. What Made The Campaign Innovative? During the pandemic, there was a significant surge in people adopting new pets for…
Hey, have you heard about the new small budget, independent film coming out today? I think it’s about Barbie? …yes, we know you have. Everyone has. Are you questioning if all of the marketing is just too much? …yes, we know you are. Everyone is. We’ve seen extensive brand collaboration for everything from shoes with…
In today’s diverse society, brands must embrace inclusivity and ensure their marketing messages resonate with various demographics. In particular, it is important to aim for representation when it comes to advertising to the nation’s fastest-growing ethnicity, the Asian American and Native Hawaiian/Pacific Islander (AANHPI) community. Often referred to as the “invisible minority,” AANHPI individuals are…
Canadian Bill C-18 is roughly modeled on a similar law in the Australian media market – the goal being to reignite the viability and funding of local news outlets. Since 2020, over 3,000 editorial and related jobs have been lost and over 50 media outlets have closed in Canada. The Australian law took effect in…
