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You’re Already Behind If You’re Not Engaged With Women’s Sports
Strategy
You’re Already Behind If You’re Not Engaged With Women’s Sports
March 29th, 2024

Caitlin Clark. Paige Bueckers. JuJu Watkins. Cameron Brink. Angel Reese. The women of NCAA’s March Madness have become household names. In fact, the women’s tournament (only granted the rights to refer to itself as March Madness in 2022), has drawn unparalleled attention and excitement, with even Shaq saying, “I haven’t even been paying attention to…

There’s A Reason Those Ads Are Pulling At Your Heartstrings: Nostalgia
Strategy
There’s A Reason Those Ads Are Pulling At Your Heartstrings: Nostalgia
December 12th, 2023

Something remarkable happened on Thanksgiving. I saw someone rewind, and replay a commercial. What makes this even more impressive is that 76% of people don’t actively watch commercials – either changing the channel, looking at their phone, or throwing on mute. As I sat in my in-law’s house trying to decide who I wanted to…

Six Things We’ll See in 2024 from True Media Canada President Bruce Neve
Industry Updates
Six Things We’ll See in 2024 from True Media Canada President Bruce Neve
December 12th, 2023

We are in an industry that constantly changes, evolves, adapts and often leads to adoption of new tech. It demands lifetime learning, curiosity, collaboration, creativity to succeed. That’s what I love about it.  So what will the media industry see in 2024? My immediate thoughts? Let’s see where AI takes us. I am excited about…

True Media Canada Wins Media Innovation Award
Agency News
True Media Canada Wins Media Innovation Award
November 30th, 2023

True Media Canada took home bronze at the 2023 Media Innovation Awards for “Best in OOH Platforms – Budget Under $100,000” for their Take Me Home Tonight campaign, in collaboration with Pet Valu and Pattison Outdoor. What Made The Campaign Innovative? During the pandemic, there was a significant surge in people adopting new pets for…

Is the Barbie marketing strategy too much? No, it isn’t.
Strategy
Is the Barbie marketing strategy too much? No, it isn’t.
July 21st, 2023

Hey, have you heard about the new small budget, independent film coming out today? I think it’s about Barbie?   …yes, we know you have. Everyone has. Are you questioning if all of the marketing is just too much?   …yes, we know you are. Everyone is. We’ve seen extensive brand collaboration for everything from shoes with…

Advertising To The Nation’s Fastest-Growing Ethnicity
Strategy
Advertising To The Nation’s Fastest-Growing Ethnicity
May 26th, 2023

In today’s diverse society, brands must embrace inclusivity and ensure their marketing messages resonate with various demographics. In particular, it is important to aim for representation when it comes to advertising to the nation’s fastest-growing ethnicity, the Asian American and Native Hawaiian/Pacific Islander (AANHPI) community. Often referred to as the “invisible minority,” AANHPI individuals are…

Navigating The Impact Of The Proposed Canadian Bill C-18
Industry Updates
Navigating The Impact Of The Proposed Canadian Bill C-18
May 19th, 2023

Canadian Bill C-18 is roughly modeled on a similar law in the Australian media market – the goal being to reignite the viability and funding of local news outlets. Since 2020, over 3,000 editorial and related jobs have been lost and over 50 media outlets have closed in Canada. The Australian law took effect in…

The Future Of An AI-Powered Search Landscape
Strategy
The Future Of An AI-Powered Search Landscape
March 3rd, 2023

AI is transforming the search engine landscape by enabling search engines to provide more personalized and relevant results to users. Microsoft has invested heavily in AI and NLP (natural language processing) to improve the capabilities of its Bing search engine and the partnership with OpenAI has already led to improvements in Bing’s natural language understanding…

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