Our Perspectives

Hey, have you heard about the new small budget, independent film coming out today? I think it’s about Barbie?   …yes, we know you have. Everyone has. Are you questioning if all of the marketing is just too much?   …yes, we know you are. Everyone is. We’ve seen extensive brand collaboration for everything from shoes with…

In today’s diverse society, brands must embrace inclusivity and ensure their marketing messages resonate with various demographics. In particular, it is important to aim for representation when it comes to advertising to the nation’s fastest-growing ethnicity, the Asian American and Native Hawaiian/Pacific Islander (AANHPI) community. Often referred to as the “invisible minority,” AANHPI individuals are…

Canadian Bill C-18 is roughly modeled on a similar law in the Australian media market – the goal being to reignite the viability and funding of local news outlets. Since 2020, over 3,000 editorial and related jobs have been lost and over 50 media outlets have closed in Canada. The Australian law took effect in…

AI is transforming the search engine landscape by enabling search engines to provide more personalized and relevant results to users. Microsoft has invested heavily in AI and NLP (natural language processing) to improve the capabilities of its Bing search engine and the partnership with OpenAI has already led to improvements in Bing’s natural language understanding…

An internship can be life changing. You gain hands-on experience in your desired field, you fall even more in love with the idea of what your career could be while also learning what you maybe don’t love about it as much, you meet and build relationships with leaders in the field, and gain colleagues who…

Maintaining Data Privacy in Healthcare Campaigns is a complicated and nuanced feat. It is helpful to understand how we arrived at this point where, in some cases, technology initially outpaced regulations and where that leaves marketers in guiding healthcare clients. I have had the unique experience of intimately seeing many sides of data privacy as…

When we think about measurement strategies, especially with a full funnel approach, it’s not always a direct path from plan to implementation. So, what comes next once you’re on board with a full funnel media strategy? It’s not enough to just check the boxes of various funnel stages to make sure you have a presence…

“Do I really need awareness in my media strategy when my only focus is getting conversions?” This is a question I’ve heard over and over from a variety of clients, no matter the industry or brand. And to be honest, it’s a valid question. If you already have an established customer base, or you have…

Ad Industry Veteran Executive Chris Actis to Lead True Media Across Four Offices, Build Agency Growth Effective immediately, industry veteran Chris Actis joins our six-office media firm with responsibilities for all operations across Columbia, MO; St. Louis, MO; Kansas City, MO and Minneapolis, MN as True Media President. The appointment follows transition planning which has…