Strategy

Hey, have you heard about the new small budget, independent film coming out today? I think it’s about Barbie?   …yes, we know you have. Everyone has. Are you questioning if all of the marketing is just too much?   …yes, we know you are. Everyone is. We’ve seen extensive brand collaboration for everything from shoes with…

In today’s diverse society, brands must embrace inclusivity and ensure their marketing messages resonate with various demographics. In particular, it is important to aim for representation when it comes to advertising to the nation’s fastest-growing ethnicity, the Asian American and Native Hawaiian/Pacific Islander (AANHPI) community. Often referred to as the “invisible minority,” AANHPI individuals are…

AI is transforming the search engine landscape by enabling search engines to provide more personalized and relevant results to users. Microsoft has invested heavily in AI and NLP (natural language processing) to improve the capabilities of its Bing search engine and the partnership with OpenAI has already led to improvements in Bing’s natural language understanding…

Maintaining Data Privacy in Healthcare Campaigns is a complicated and nuanced feat. It is helpful to understand how we arrived at this point where, in some cases, technology initially outpaced regulations and where that leaves marketers in guiding healthcare clients. I have had the unique experience of intimately seeing many sides of data privacy as…

When we think about measurement strategies, especially with a full funnel approach, it’s not always a direct path from plan to implementation. So, what comes next once you’re on board with a full funnel media strategy? It’s not enough to just check the boxes of various funnel stages to make sure you have a presence…

“Do I really need awareness in my media strategy when my only focus is getting conversions?” This is a question I’ve heard over and over from a variety of clients, no matter the industry or brand. And to be honest, it’s a valid question. If you already have an established customer base, or you have…

The old adage goes, “you have to spend money to make money.” But as we all know – an important distinction is that you have to spend money wisely to make money. Not all advertisers spend their money in wise ways. Whether that means not being able to attribute success to their channels and tactics to learn…

Measurement strategy is our roadmap Have you ever had a specific destination in mind and started your trip without a clear understanding of how to get there? If so, it probably took longer than necessary, there were avoidable detours, and unnecessary frustrations. The same goes for campaign planning. A proper measurement framework that includes a…