Our Perspectives

Minneapolis, February 2, 2026 — True Media, an independent media agency and part of the True Independent Holdings family of companies, announced the appointment of Alison Clark as Senior Vice President, Head of Account Management. Clark is based in the agency’s Minneapolis office, reporting to Chris Actis, President of True Media. Clark leads True Media’s…

AI-this and AI-that has pushed to the forefront, becoming part of our everyday conversations. Talk to anybody and you’ll get an earful of the pros and cons, and often, they’re directly related to a specific topic or industry. What’s Going On: AI is affecting consumer behavior – something the advertising industry needs to rapidly address….

Last week I attended CES 2025 in Las Vegas. In its own overwhelming fashion, it showcased an amazing variety of technological innovations, with significant advancements and AI innovation, robotics, consumer electronics, and sustainable tech. Many of the advancements presented are expected to significantly influence marketing and media strategies, which were topics of some of the…

With a potential TikTok ban in the United States looming in just 2 weeks, marketers must brace for a significant shift in digital strategy post TikTok. TikTok’s engaging algorithm and short-form content have been pivotal as advertisers vie for a piece of consumers’ attention. Still, this disruption underscores the now urgent need for strategic diversification….

We’re breaking down silos and no longer letting sports partnerships live separately from media strategy. More and more brands are seeing the value of sports partnerships, especially with the recent explosion of women’s sports, and the market is expected to double in size by 2030 – which makes sense as the sports landscape continues to…

This Pride Month, your brand might be eager to show its colors, but is that enough? Discover why performative activism can backfire, explore why authenticity matters now more than ever, and what you can do to engage with these audiences despite these complexities. What is performative activism? Performative Activism refers to acts of activism that…

The most recent generation to reach adulthood, Gen Z ranks travel and seeing the world as the most important way to spend their money and spend an average of 29 days per year doing so. These digital natives approach travel differently than generations before them – meaning how you drive relevant connections with aspirational travelers…

Marketers cannot ignore the fact that single women are becoming a prominent buying segment – and banks, mortgage lenders and insurance companies, especially, need to take note.

Caitlin Clark. Paige Bueckers. JuJu Watkins. Cameron Brink. Angel Reese. The women of NCAA’s March Madness have become household names. In fact, the women’s tournament (only granted the rights to refer to itself as March Madness in 2022), has drawn unparalleled attention and excitement, with even Shaq saying, “I haven’t even been paying attention to…