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There’s A Reason Those Ads Are Pulling At Your Heartstrings: Nostalgia
Strategy
There’s A Reason Those Ads Are Pulling At Your Heartstrings: Nostalgia
December 12th, 2023

Something remarkable happened on Thanksgiving. I saw someone rewind, and replay a commercial. What makes this even more impressive is that 76% of people don’t actively watch commercials – either changing the channel, looking at their phone, or throwing on mute. As I sat in my in-law’s house trying to decide who I wanted to…

Six Things We’ll See in 2024 from True Media Canada President Bruce Neve
Industry Updates
Six Things We’ll See in 2024 from True Media Canada President Bruce Neve
December 12th, 2023

We are in an industry that constantly changes, evolves, adapts and often leads to adoption of new tech. It demands lifetime learning, curiosity, collaboration, creativity to succeed. That’s what I love about it.  So what will the media industry see in 2024? My immediate thoughts? Let’s see where AI takes us. I am excited about…

True Media Canada Wins Media Innovation Award
Agency News
True Media Canada Wins Media Innovation Award
November 30th, 2023

True Media Canada took home bronze at the 2023 Media Innovation Awards for “Best in OOH Platforms – Budget Under $100,000” for their Take Me Home Tonight campaign, in collaboration with Pet Valu and Pattison Outdoor. What Made The Campaign Innovative? During the pandemic, there was a significant surge in people adopting new pets for…

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