April 17th, 2023

Michelle Benson

Michelle Benson

When she’s not keeping everything on track, on time, and on budget, you’ll find Michelle in the crowd at First Avenue discovering new bands. Recognized by her peers with awards like Top 25 in Media by Alliance for Women In Media, she’ll build you up without the BS and tell it like it is. 

Related Posts

Is the Barbie marketing strategy too much? No, it isn’t.
Strategy
Is the Barbie marketing strategy too much? No, it isn’t.
July 21st, 2023

Hey, have you heard about the new small budget, independent film coming out today? I think it’s about Barbie?   …yes, we know you have. Everyone has. Are you questioning if all of the marketing is just too much?   …yes, we know you are. Everyone is. We’ve seen extensive brand collaboration for everything from shoes with…

READ MORE
Advertising To The Nation’s Fastest-Growing Ethnicity
Strategy
Advertising To The Nation’s Fastest-Growing Ethnicity
May 26th, 2023

In today’s diverse society, brands must embrace inclusivity and ensure their marketing messages resonate with various demographics. In particular, it is important to aim for representation when it comes to advertising to the nation’s fastest-growing ethnicity, the Asian American and Native Hawaiian/Pacific Islander (AANHPI) community. Often referred to as the “invisible minority,” AANHPI individuals are…

READ MORE
Navigating The Impact Of The Proposed Canadian Bill C-18
Industry Updates
Navigating The Impact Of The Proposed Canadian Bill C-18
May 19th, 2023

Canadian Bill C-18 is roughly modeled on a similar law in the Australian media market – the goal being to reignite the viability and funding of local news outlets. Since 2020, over 3,000 editorial and related jobs have been lost and over 50 media outlets have closed in Canada. The Australian law took effect in…

READ MORE
Enter Email
Some error occurred.
The email address is not correct.
Email has been sent successfully!
Send

Contact