Michelle Zoccoli

Not always rational, oftentimes emotional, brand loyalty goes beyond just saving customers money. Brands that have fiercely loyal customers make them feel like a part of something bigger. For media strategists, that emotional link is the ultimate competitive advantage. The Trap of Transactional Loyalty Sometimes brands mistake frequency for loyalty. Yes, promotional campaigns, targeted coupons…

Turn on a sports game tonight. Any game, second period, middle of a Tuesday. Behind the action, there’s a sportsbook logo. The broadcast cuts to a graphic with a spread on it. An announcer mentions that somebody is two points from cashing an over. Maybe a commercial runs, maybe it doesn’t. It won’t matter much…

Often dubbed the first generation of true “digital natives,” Gen Z grew up with the internet in the palm of their hands. Digitally savvy, hyper-connected, and opinionated, they represent one of the faster-growing demographics with 84% adopting digital ecommerce transactions. An absolute goldmine, this cohort can also be an active minefield if not approached with…