May 23rd, 2023

Charley Howe

Charley Howe

Fueled by the ever changing media landscape, Charley’s an industry vet whose superpower is customizing successful client partnerships. His favorite word is collaboration and with multiple holes-in-one on his scorecard, he is definitely better at golf than you are.

Related Posts

Is the Barbie marketing strategy too much? No, it isn’t.
Strategy
Is the Barbie marketing strategy too much? No, it isn’t.
July 21st, 2023

Hey, have you heard about the new small budget, independent film coming out today? I think it’s about Barbie?   …yes, we know you have. Everyone has. Are you questioning if all of the marketing is just too much?   …yes, we know you are. Everyone is. We’ve seen extensive brand collaboration for everything from shoes with…

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Advertising To The Nation’s Fastest-Growing Ethnicity
Strategy
Advertising To The Nation’s Fastest-Growing Ethnicity
May 26th, 2023

In today’s diverse society, brands must embrace inclusivity and ensure their marketing messages resonate with various demographics. In particular, it is important to aim for representation when it comes to advertising to the nation’s fastest-growing ethnicity, the Asian American and Native Hawaiian/Pacific Islander (AANHPI) community. Often referred to as the “invisible minority,” AANHPI individuals are…

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Navigating The Impact Of The Proposed Canadian Bill C-18
Industry Updates
Navigating The Impact Of The Proposed Canadian Bill C-18
May 19th, 2023

Canadian Bill C-18 is roughly modeled on a similar law in the Australian media market – the goal being to reignite the viability and funding of local news outlets. Since 2020, over 3,000 editorial and related jobs have been lost and over 50 media outlets have closed in Canada. The Australian law took effect in…

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