The Vice President, Cultural Strategy & Media Innovation is a senior individual contributor who serves as the agency’s foremost authority on culture, audience behavior, and media innovation. This role exists primarily to fuel new business growth (approximately 80% of responsibilities) by translating real-time cultural intelligence and audience research into bold, media-first ideas that win pitches and open doors. A smaller but meaningful portion of the role (approximately 20%) supports high-profile existing client engagements at critical moments. Reporting directly to agency leadership, this position operates with a high degree of autonomy and is expected to move quickly — identifying a culturally relevant moment one day and having a client-ready concept the following day.
Strategy
Going Analog – How the Pre-Digital Culture is Affecting Advertising
March 13th, 2026
Break out your Motorola Razr and dust off your IPod nano. We’re seeing more of the younger generations embracing older technology and pushing back against hyperconnectivity. The reasoning behind this trend varies from nostalgia to searching for more simplicity to digital detoxing and striving for a mindful balance. Combining the old with the new. Embracing…
