The Senior Integrated Media Planner will develop and substantiate both measurement and channel strategies that support client business goals with oversight from thePlanning Director. The Senior Media Planner substantiates their work, on paper and in the product, to create a rationale behind our recommendations. Will work independently once given project parameters, goals, and budgets to develop a sound recommendation with a clear explanation. Collaborate with Activation Strategy (Tactical Planning and Activation Buying) and ensure processes are followed, and all client media plans and buys are delivered, and business goals are supported. Responsible for supporting business improvement by meeting personal and departmental goals and objectives timely and effectively.
Strategy
Don’t Mistake Frequency for Loyalty
August 13th, 2026
Not always rational, oftentimes emotional, brand loyalty goes beyond just saving customers money. Brands that have fiercely loyal customers make them feel like a part of something bigger. For media strategists, that emotional link is the ultimate competitive advantage. The Trap of Transactional Loyalty Sometimes brands mistake frequency for loyalty. Yes, promotional campaigns, targeted coupons…
