The Ad Operations Specialist works on a portfolio of clients to build and manage digital client campaigns and website tagging within the Media Intelligence & Operations department. The Ad Operations Specialist is proactive, organized, and exhibits strong communication and interpersonal skills. This role is responsible for digital campaign setup, trafficking, tracking implementation, and pacing monitoring across assigned accounts, and serves as a key point of contact between internal teams and media vendors on campaign delivery matters.
Strategy
Don’t Mistake Frequency for Loyalty
August 13th, 2026
Not always rational, oftentimes emotional, brand loyalty goes beyond just saving customers money. Brands that have fiercely loyal customers make them feel like a part of something bigger. For media strategists, that emotional link is the ultimate competitive advantage. The Trap of Transactional Loyalty Sometimes brands mistake frequency for loyalty. Yes, promotional campaigns, targeted coupons…
