Is the Barbie marketing strategy too much? No, it isn’t.
July 21st, 2023
Hey, have you heard about the new small budget, independent film coming out today? I think it’s about Barbie? …yes, we know you have. Everyone has. Are you questioning if all of the marketing is just too much? …yes, we know you are. Everyone is. We’ve seen extensive brand collaboration for everything from shoes with…
Advertising To The Nation’s Fastest-Growing Ethnicity
May 26th, 2023
In today’s diverse society, brands must embrace inclusivity and ensure their marketing messages resonate with various demographics. In particular, it is important to aim for representation when it comes to advertising to the nation’s fastest-growing ethnicity, the Asian American and Native Hawaiian/Pacific Islander (AANHPI) community. Often referred to as the “invisible minority,” AANHPI individuals are…
Navigating The Impact Of The Proposed Canadian Bill C-18
May 19th, 2023
Canadian Bill C-18 is roughly modeled on a similar law in the Australian media market – the goal being to reignite the viability and funding of local news outlets. Since 2020, over 3,000 editorial and related jobs have been lost and over 50 media outlets have closed in Canada. The Australian law took effect in…
