Heading up the Calgary office, Michelle leads her team to bring forth innovative client solutions all backed by research based insights. Having spent time on the London agency scene, she translates her attention to detail and organization outside the office by creating meticulous itineraries for her global travels.
Strategy
TikTok, Google Maps and the Gen Z Traveler
May 24th, 2024
The most recent generation to reach adulthood, Gen Z ranks travel and seeing the world as the most important way to spend their money and spend an average of 29 days per year doing so. These digital natives approach travel differently than generations before them – meaning how you drive relevant connections with aspirational travelers…
