No stranger to the challenges of product differentiation in competitive categories across Canada, John’s work consistently highlights his ability to see unique growth opportunities for brands and his ability to translate that to unique media approaches. He always looks for the hidden gems.

Hey, have you heard about the new small budget, independent film coming out today? I think it’s about Barbie? …yes, we know you have. Everyone has. Are you questioning if all of the marketing is just too much? …yes, we know you are. Everyone is. We’ve seen extensive brand collaboration for everything from shoes with…