As a Media Planner, you are an important part of the creation of the most appropriate media plans for your client to achieve their business goals. You are responsible for helping to strategize, produce and make sense of the key media, consumer and market intelligence required for your clients’ media plan.
Strategy
TikTok, Google Maps and the Gen Z Traveler
May 24th, 2024
The most recent generation to reach adulthood, Gen Z ranks travel and seeing the world as the most important way to spend their money and spend an average of 29 days per year doing so. These digital natives approach travel differently than generations before them – meaning how you drive relevant connections with aspirational travelers…
