The Media Buyer, Spot Activation is responsible for the tactical planning, purchase, execution and delivery of linear and digital video and audio channels, print and OOH that are part of approved media plans.
![TikTok, Google Maps and the Gen Z Traveler](https://www.truemediaservices.com/wp-content/uploads/2024/06/Website-Featured-Images-2-min.png)
The most recent generation to reach adulthood, Gen Z ranks travel and seeing the world as the most important way to spend their money and spend an average of 29 days per year doing so. These digital natives approach travel differently than generations before them – meaning how you drive relevant connections with aspirational travelers…