The Digital Media Planner/Buyer role is perfect for those with digital media planning and buying experience interested in further career development. This media pro is responsible for the tactical planning, purchase, execution and delivery of digital channels and tactics that are part of approved media plans. Leads development of appropriate tactical media strategies and budgets for clients
Industry Updates
Preparing for a Post-TikTok World
January 9th, 2025
With a potential TikTok ban in the United States looming in just 2 weeks, marketers must brace for a significant shift in digital strategy post TikTok. TikTok’s engaging algorithm and short-form content have been pivotal as advertisers vie for a piece of consumers’ attention. Still, this disruption underscores the now urgent need for strategic diversification….
