The Activation Strategy Supervisor is the activation lead guiding activation teams’ appropriate media strategies, tactics and budgets for assigned client portfolio. The Activation Strategy Supervisor is responsible for the development of Activation Strategy team members and management of the Activation Strategy team assigned to the current client portfolio. They must integrate a high level of forward thinking into the activation team’s objectives and deliverables and share this vision with the team.
Industry Updates
Unveiling the Future of AI Innovation and Data Insights
January 15th, 2025
Last week I attended CES 2025 in Las Vegas. In its own overwhelming fashion, it showcased an amazing variety of technological innovations, with significant advancements and AI innovation, robotics, consumer electronics, and sustainable tech. Many of the advancements presented are expected to significantly influence marketing and media strategies, which were topics of some of the…
