Taking On Wine As A Challenger Brand

Beverage
FitVine Wine
Taking On Wine As A Challenger Brand

Segmenting the “health-conscious wine consumer” into micro-targets aligned with niche behavioral segments married with contextual targeting led to a 15.4% increase in brand awareness and 23% increase in sales quarter over quarter for this new entrant in the wine category.

Data-Driven Audience Planning
Omnichannel

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