Proactive COVID-19 Pivoting

Travel & Tourism
Explore Minnesota Tourism
Proactive COVID-19 Pivoting

To support the tourism industry, but be responsible in promoting travel during the COVID pandemic, we developed a proprietary market scoring model. This allowed us to adjust our frequency in markets to help mitigate the spread. Campaigns using the model led to a 33% higher conversion rate than campaigns that didn’t.

Data Insights
Media Strategy

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