Proactive COVID-19 Pivoting
![Proactive COVID-19 Pivoting](https://www.truemediaservices.com/wp-content/uploads/2023/07/EMT-Covid-Model-975x628-min.png)
To support the tourism industry, but be responsible in promoting travel during the COVID pandemic, we developed a proprietary market scoring model. This allowed us to adjust our frequency in markets to help mitigate the spread. Campaigns using the model led to a 33% higher conversion rate than campaigns that didn’t.
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