Calling All Devoted Pet Lovers

Pet Valu
Calling All Devoted Pet Lovers

To connect the Devoted Pet Lover audience to Pet Valu, we activated with Global TV Early News with special features, branded sponsorships, and live remotes at Pet Valu locations. This work was part of a 360 degree media plan that led to a 25% YOY increase in system-wide sales and growth in same-store sales.

Data-Driven Audience Planning

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