Bringing a State’s True Nature to Millions

Travel & Tourism
State of Washington Tourism
Bringing a State’s True Nature to Millions

After 11 years of no advertising, we conducted in-depth audience analysis to identify who, and market analysis to identify where, would connect with Washington’s core values. With an audience identified, our digital and social campaign led to a 41% increase in awareness and an 18% increase in travel directly attributable to the campaign.

Data-Driven Audience Planning

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