The Activation Strategist, Search is responsible for the tactical planning, execution, optimization, and performance analysis of paid search campaigns across Google Ads, Microsoft Ads, and related platforms. This role supports True Media clients by delivering best-in-class search activation strategies, ensuring campaigns align with client goals, timelines, and budgets. The Activation Strategist applies industry best practices, leverages advanced analytics, and collaborates closely with internal teams, vendors, and platform partners to drive measurable results.

The Media Coordinator is responsible for supporting the planning, execution, and management of media campaigns across print, digital, broadcast, streaming, and OOH channels. This role ensures accurate order entry, campaign tracking, and media accounting within the Advantage system while collaborating closely with internal teams, clients, and media vendors. The Media Coordinator contributes to the seamless delivery of campaigns, helping True Media achieve client objectives efficiently and effectively.

The Paid Social Specialist is responsible for the day-to-day management, implementation, and optimization of paid social media campaigns. This role focuses on executing strategic, data-driven campaigns across platforms including Facebook, Instagram, LinkedIn, Twitter, and emerging social media channels. The ideal candidate brings an analytical mindset, creative problem-solving skills, and a passion for staying ahead of industry trends.

The Client Strategist will play a pivotal role in developing, coordinating, and executing strategic media plans across multiple platforms and clients. This individual is a hybrid of detail-oriented executor and strategic thinker—comfortable owning day-to-day campaign activities while supporting broader client initiatives. The Client Strategist will collaborate across departments and with external media partners, ensuring campaigns are aligned to performance targets, client goals, and evolving market insights.

The Digital Media Planner/Buyer role is perfect for those with digital media planning and buying experience interested in further career development. This media pro is responsible for the tactical planning, purchase, execution and delivery of digital channels and tactics that are part of approved media plans. Leads development of appropriate tactical media strategies and budgets for clients

The Media Buyer, Spot Activation, is responsible for the tactical planning, purchase, execution, and delivery of linear and digital video and audio channels, print, and OOH that are part of approved media plans.