How humans act and think is one of the greatest mysteries. There is no pattern, no rhyme or reason. Which is why we approach discovery in a variety of ways. Creatively. Scientifically. Academically. We research where your target lives, how they spend their money and what they do with their time. Are they more likely to use Facebook or Twitter? What about YouTube? Did their mothers cut off the crusts on their toast? How consumers respond to various stimuli is a critical insight needed to deliver true results.
We use database analysis and external marketing research to better understand consumer behavior. We analyze existing consumer insights and competitor information via robust data software. We’ll also perform A/B testing for creative concepts and break down consumer engagement metrics during campaigns to gain further insight and optimization.
Our strategic wiles include:
- Multichannel media planning
- Media usage and audience research
- Consumer insights
- Media and consumer trend watching
- Competitive analysis
- Multicultural marketing