True Media today announced that Candice Rotter has been promoted to Senior Vice President of Media Operations. In this new role, Candice will be responsible for all media operations in the United States and will have oversight of US digital services and nationwide media buying.
Candice joined True Media in 2007 as a media buyer and has held a variety of positions inside the company including Account Planner, Associate Media Director, and VP of Healthcare Strategy. She was recognized in 2015 by the CBT as a “Top 20 Under 40” business professional. Prior to joining True Media, Candice worked as a marketing consultant for a large radio broadcasting company.
“Candice’s hard work and dedication to our company and our clients is a reflection on her character and leadership. Much of the success that we have had at True Media is a direct result of Candice and others who are driven to succeed every day,” said Jack Miller, CEO of True Media.
In addition, True Media announced that Michele Cropp has joined the company as Associate Media Director. With a 20 year marketing background, Michele brings experience from outside agencies, media and in-house client marketing departments to True Media. As an Associate Media Director, Michele will be responsible for managing a portion of True’s account service team while developing and implementing media strategy for clients.
“I’ve had the privilege to watch Michele’s career over the past 20 years and to work with her in various roles,” said True Media CEO Jack Miller. “We are very excited to get a chance to benefit directly from having her inside our organization and a part of our leadership team.”
About True Media
True Media is a media strategy and communications company that specializes in helping corporations determine efficient and effective marketing and advertising plans-including traditional, digital, social and mobile media. With offices in the United States and Canada, True Media develops advertising plans, manages media relationships and handles media negotiations for some of North America’s most reputable companies. For more information visit www.truemediaservices.com .