October 17, 2019 (Kansas City, MO) — True Media is excited to announce Vaughn Ericson will be joining its executive team as SVP of Activation Strategy. Ericson will head True Media’s activation division from the agency’s new office in Kansas City, set to open later this month.
Ericson brings profound experience in driving media strategy and activation across all channels to True Media and will be focused on implementing campaigns that reinforce and expand the agency’s audience-first approach.
“We are thrilled for Vaughn to join our team,” said Jack Miller, True Media CEO. “ To effectively reach and motivate customers in today’s highly fragmented media environment, we need to continue to innovate and use data to creatively engage consumers. Vaughn is the perfect person to lead this endeavor and build on the reputation that True Media has established across the country in helping clients better connect to their current and potential customers.”
Most recently, Ericson held the position of Senior Vice President, Director of Media Acquisition at Bernstein-Rein in Kansas City where he led the agency’s collaborative acquisition teams, as well as the management of external media partners for the past thirteen years. Prior to his tenure at Bernstein-Rein, he served as Media Director at Momentum NA in St. Louis.
“True Media has developed a reputation in the industry as being a progressive, entrepreneurial media agency,” said Ericson. “Their use of consumer behavior research and data to provide objective media strategies and recommendations is second-to-none. It’s a privilege to have the opportunity to be a part of that culture and help create a roadmap for developing talent and activation strategies that will further the agency’s commitment to connecting customers to our clients.”