True Media builds its Toronto location with a powerhouse media team, naming John Ware as Senior Vice President of Client Strategy.
John joins True Media from Wavemaker (formerly MEC Canada) in Toronto, where he worked as a Managing Partner and had previously held roles at ZenithOptimedia, Mediacom, Ogilvy & Mather, among others. He honed his planning skills working on various blue chip clients such as P&G, IBM , General Motors, BMW and Audi to name a few. No stranger to the challenges of product differentiation in competitive categories, John strives for strategic media solutions. His work consistently highlights his ability to see unique growth opportunities for brands and his ability to translate that to unique media approaches.
“John is a firm believer in being a collaborative partner with client stakeholders,” shared Bruce Neve, True Media President. “His dedication to client success is reflected in every step of strategy we execute.”
About True Media
True Media is a media strategy and communications company that specializes in helping corporations determine efficient and effective marketing and advertising plans-including traditional, digital, social and mobile media. With offices in the United States and Canada, True Media develops advertising plans, manages media relationships and handles media negotiations for some of North America’s most reputable companies. For more information visit www.truemediaservices.com.