MINNEAPOLIS (JUNE 29, 2017) – True Media has acquired MB25, a media buying and planning agency based in Golden Valley, Minnesota. The sale is expected to close June 30, and MB25 will move to True Media’s downtown Minneapolis location on this date.
“The merger with True Media gives us access to enhanced media resources and expertise in research and analytics that we can tap into immediately to best serve our clients in an ever-changing media landscape,” said Barb Epstein, founding partner of MB25. “The MB25 team is excited to make this move and accelerate what we can offer our clients.”
True Media is an innovative research-based firm that places analytics and data at the forefront of their strategy offerings to help companies best understand how to communicate with consumers. Its Minneapolis office opened nearly three years ago. In addition to its Minneapolis office, True Media has offices in Columbia, Missouri; St. Louis, Missouri; Calgary, Alberta; and Toronto, Ontario.
MB25 has served Midwest markets for more than 25 years with media planning and buying in traditional and digital channels. It has built an impressive client list, particularly in the health care, finance and education industries.
The acquisition continues to propel True Media’s expansion. As one of the largest privately owned media agencies in the country, True Media has been recognized for seven consecutive years by Inc. Magazine as one of the country’s fastest growing companies. Their client roster includes regional, national and global brands from a variety of industries.
“The decision to acquire MB25 is driven by our plans for focused growth in both the United States and Canada,” said Jack Miller, chief executive officer for True Media. “Beyond sharing business goals, we are highly compatible organizations that have a mutual passion for how our teams represent excellence in the media services industry.”