The Supervisor of Integrated Media Planning will play a pivotal role within our Integrated Media team, bringing strategic expertise across both traditional and digital media channels. This individual will collaborate and support the Integrated team to refine our media planning products, utilizing advanced tools and strategic principles. A strong understanding of advanced measurement techniques is essential to develop strategies that align with client business goals.

Last week I attended CES 2025 in Las Vegas. In its own overwhelming fashion, it showcased an amazing variety of technological innovations, with significant advancements and AI innovation, robotics, consumer electronics, and sustainable tech. Many of the advancements presented are expected to significantly influence marketing and media strategies, which were topics of some of the…