Benefits Associate Director

Last week I attended CES 2025 in Las Vegas. In its own overwhelming fashion, it showcased an amazing variety of technological innovations, with significant advancements and AI innovation, robotics, consumer electronics, and sustainable tech. Many of the advancements presented are expected to significantly influence marketing and media strategies, which were topics of some of the…

With a potential TikTok ban in the United States looming in just 2 weeks, marketers must brace for a significant shift in digital strategy post TikTok. TikTok’s engaging algorithm and short-form content have been pivotal as advertisers vie for a piece of consumers’ attention. Still, this disruption underscores the now urgent need for strategic diversification….

We’re breaking down silos and no longer letting sports partnerships live separately from media strategy. More and more brands are seeing the value of sports partnerships, especially with the recent explosion of women’s sports, and the market is expected to double in size by 2030 – which makes sense as the sports landscape continues to…