- Advertising Industry Veteran to Lead Agency’s U.S. Operations
- Waller to Report to True Independent Holdings CEO Jack Miller
ST. LOUIS, MO (September 18, 2020) – True Media one of the fastest-growing media strategy and communications agencies in North America, a subsidiary of True Independent Holdings, announced today the appointment of Preston Waller to the role of president of the agency’s U.S. operations. Waller will assume responsibility for the leadership and growth of the True Media U.S. network across its St. Louis, Kansas City, Columbia, Missouri, and Minneapolis offices. Waller joins Bruce Neve who serves as President, True Media Canada as a member of the network’s executive leadership team. Both Neve and Waller will report to True Independent Holdings Founder and CEO Jack Miller. As previously announced on September 14, Miller assumed the role of CEO of True Independent Holdings the holding company which includes agencies True Media, True Media Canada, Coegi, RADaR, and True Properties.
I couldn’t be more excited to join the True Media team at such an exciting time for the company,” said Waller. “Throughout this process, I’ve been very impressed by the team, the capabilities, and the work; and I am honored to be joining such a great organization. I look forward to working alongside Jack and Bruce to ensure True Media remains the most effective independent marketing network for our clients.” — Preston Waller
We are absolutely thrilled to welcome a person of Preston’s character to the True Media leadership team,” said Jack Miller CEO of True Independent Holdings. “His experience working at respected global agency networks and his track record of building transparent and rock-solid client relationships made him the absolute right choice to lead True Media into the future.”— Jack Miller
Waller joins True Media after a distinguished career working in positions of increasing authority at some of the advertising and media industry’s most respected holding companies. He most recently served as Vice President and Head of Business Development for MDC Media Partners/Assembly the media offering within global agency holding company MDC Partners (NASDAQ: MDCA). During his tenure at MDC Media/Assembly, Waller was integral in new client wins that delivered more than $1.5 billion in new billings for the agency from iconic brands such as Nickelodeon, E*TRADE, Pabst, GameStop and Boehringer-Ingelheim. Prior to MDC Media, Waller worked for Interpublic Group’s (NYSE: IPG) media unit IPG Mediabrands helping to launch BPN a new global agency network. He began his career with IPG Mediabrands flagship agency UM in Dallas eventually being promoted into positions in New York.
A native of Nashville, Tennessee, Waller received his degree from Texas Christian University in Fort Worth, Texas, and is a proud Horned Frog alum. He and his wife Caitlin will relocate from New York, with Waller assuming leadership of True Media U.S. effective October 1st. He will be based in the agency’s St. Louis office.
About True Independent Holdings
True Independent Holdings is one of North America’s leading independent marketing and advertising networks with capabilities that span strategy, media, data, analytics, digital, social, and content development across its award-winning agencies True Media, True Media Canada, Coegi, and RADaR. Collectively, our companies provide marketers with the ability to collaborate and access best-in-class services by leveraging technology, data analytics, and a deep understanding of consumer behavior in order to help grow business for clients. Our structure enables the agencies in our portfolio to exist independently, grow entrepreneurially, yet collaborate when needed to meet our client’s needs. This integrated approach ensures our clients receive more holistic and effective solutions in less time, from true experts. In addition, through our subsidiary True Properties the company operates locations in St. Louis, Kansas City, and Columbia (Missouri), Minneapolis (Minnesota), Toronto (Ontario), and Calgary (Alberta).
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Erin Bone, Director of Marketing