Data-Driven Audience Planning
How We Define Success
Data Analytics & Actionable Insights
In partnership with our data experts at RADaR, we provide our clients with actionable insights that connect traditional with digital media to show the effect on media sales and how a planned media mix amplifies channel strength.
From the big picture to the granular details of every campaign, we analyze the audience impact of each channel and tactic in order to orchestrate an optimal customer experience that drives conversions.
Our attribution modeling process can have a major impact on creative, budgets, product development, and sales strategy. Additionally, our proprietary Data Stride platform serves as a quality control mechanism to ensure proper pacing, percent of goals met, and forecasting. From executive level views to customized detailed analysis, our reporting and technology stack ensures all data is easily digestible, actionable, and structured around your KPIs.