True Media Announces Formation of New Independent Holding Company Structure
- True Independent Holdings to Deliver Expanded Marketing Capabilities
- Umbrella Company Focused on Investment and Acquisition Strategy
- Founder Jack Miller to Serve as CEO of True Independent Holdings
COLUMBIA, MO (September 15, 2020) – True Media, one of the fastest growing media strategy and communications agencies in North America announced today a significant expansion of its business with the formation of True Independent Holdings. This new holding company structure will include flagship media and strategy firms True Media and True Media Canada, digital marketing agency Coegi and data and analytics agency RADaR. Additionally, the holding unit will also operate True Properties, an independent subsidiary leveraging opportunities across real estate, technology and other shared services.
With the creation of True Independent Holdings, True Media founder Jack Miller will assume the role of CEO for the holding company with a focus on investment, acquisition and integration efforts that grow and strengthen the portfolio of capabilities. Bruce Neve will remain in his position as President, True Media Canada and continue to report to Miller. True Media U.S. will announce a new leader who will hold the title of president. The company expects to name its new president within days.
“Today we celebrate and take a major step in executing our vision of becoming the most effective independent holding company in the marketing industry,” said Miller. “Our portfolio of capabilities across strategy, media, data, analytics and digital content reflect the type of expertise our clients need and demand as they strive to reach their business objectives.”
True Independent Holdings will now focus on expansion opportunities that accelerate growth and further develop its portfolio of specialty expertise which has been built over the past 15 years within the True Media network. Under Miller’s continued leadership, the holding company will look for investment and acquisition opportunities across the marketing continuum.
“My objective is to identify like-minded, entrepreneurial firms across North America that further strengthen our capabilities across the technology, data, media and content spaces,” he added. “Our intent is to find investment opportunities with partners that share our values and passion for client service.”
About True Independent Holdings
True Independent Holdings is one of North America’s leading independent marketing and advertising networks with capabilities that span strategy, media, data, analytics, digital, social and content development across its award winning agencies True Media, True Media Canada, Coegi and RADaR. Collectively, our companies provide marketers with the ability to collaborate and access best-in-class services by leveraging technology, data analytics, and a deep understanding of consumer behavior in order to help grow business for clients. Our structure enables the agencies in our portfolio to exist independently, grow entrepreneurially, yet collaborate when needed to meet our client’s needs. This integrated approach ensures our clients receive more holistic and effective solutions in less time, from true experts. In addition, through our subsidiary True Properties the company operates locations in St. Louis, Kansas City and Columbia, Missouri, Minneapolis, Toronto and Calgary, Alberta Canada.
About Jack Miller
Jack Miller founded True Media LLC in 2005. He has since expanded the network’s capabilities with the launch of True Independent Holdings to include not only True Media US and True Media Canada, but digital agency Coegi and data and analytics firm RADaR. Under his leadership and direction, the company has been recognized by Inc. Magazine as one of America’s fastest growing companies, received the Missouri Chamber of Commerce “Missouri Fast Track” award, acknowledged by the Agency Post as one of America’s fastest growing advertising agencies, and named the Bionic Agency of the Year for two consecutive years. In addition, Miller was named the U.S. Small Business Administration Business Person of the Year in 2015 and was a Midwestern Finalist for the Ernest and Young Entrepreneur of the Year Award in 2016.
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Erin Bone, Director of Marketing