What is True Local?

Posted on December 11th, 2019 by Mary Caitlyn Polovich

At True Media, innovation is one of our four core values. Each month we award teams who demonstrate internal or client innovations, and at the end of the year we award one overall Innovation Award winner that stood out amongst other winners. This year’s Innovation Award winner is Senior Search Strategist Steve Sherfy for his leadership in the True Local initiative. 

Overview

True Local is a management services and review monitoring platform that enables you to view and respond to customer reviews in one place. It gathers information from your stores, uploads and maintains listings. This includes changes to hours, new stores, and consistent brand information. True Local also provides a single platform from which you can reply directly to customer reviews — an essential practice for improving local search result performance. 

Who Needs It
  • Any brand with brick and mortar locations needs a local SEO program which extends beyond the search platforms to other directory sites like Apple Maps, Foursquare, YP.com, Facebook, etc.
  • With Google now incorporating GMB location activity into the paid search metrics, along with the store visit conversion paid search metric, a local SEO program is more important than ever for your brand. 
Successes – Client A
  • 27% increase in total views of their listings
  • 16% increase in views on search results and a 43% increase in views on map results
  • Total interactions with the listings increased 60% with a 59% increase in clicks to the banking website, 15% increase in clicks for driving directions and an 82% increase in clicks to call a bank location
Successes – Client B

Within first 90 days on the program we were able to show our client:

  • Over 1.1MM views of their business listings
  • Approximately 12,000 store visits
  • Estimated 7,800 in-store purchases
  • Worth an estimated $297K
  • ROI of 94:1