What to Expect with Social Media and the Election Year

Posted on November 1st, 2019 by Mary Caitlyn Polovich

There is no denying there is a debate going on about how social media platforms should address political advertisements this coming election year. 

Earlier this month, Facebook CEO Mark Zuckerburg rallied behind the belief that social media platforms should be spaces that encourage free speech. With that he announced that Facebook will be posting all political ads, without fact checking, so that people can debate and come to their own conclusions after viewing. 

“As a principle, in a democracy, I believe people should decide what is credible, not tech companies.” Zuckerberg stated in his speech. 

Jack Dorsey, Twitter CEO, took to twitter to claim his stance on the topic by announcing that Twitter will stop all political advertising on Twitter globally. In a series of tweets, Dorsey elaborates on this main idea: A political message reach should be earned and not bought. 

“A final note. This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle. It’s worth stepping back in order to address.” Dorsey tweeted. 

Twitter’s new policy will be enforced by November 22, 2019, with the exception of ads in support of voter registration. So far, Facebook is standing firm in its stance.

This debate can provide some insight into what to expect in placing your ads during the election year, and should be taken into consideration when planning your advertisements. If Facebook sticks with their decision, it could potentially mean Twitter will be a more ideal platform to place your ads during a time when ads easily get lost in the clutter.

 

Have you started planning for the election year?

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