True Media Announces Strategic Partnership with Sandbox
FOR IMMEDIATE RELEASE
Sandbox Follows Collaborative Vision, Taps True Media as Expert Collaborator
January 21, 2019 (Kansas City, Mo.) — Since 2014, independent advertising agency Sandbox has grown its business through a collaboration-based, client-centered vision. On Jan. 1, 2019, Sandbox took that plan one-step further by formalizing its collaboration with media-services agency True Media. The strategic partnership allows Sandbox to deliver greater insight, scale and efficiency for clients through True Media’s specialized business model dedicated to media planning, buying, data aggregation and attribution modeling.
Though Sandbox and True Media remain separately owned companies, the firms have built a close relationship based on a common client-centered vision, shared media philosophy and integrated workflow. This side-by-side partnership between the agencies will serve clients in categories ranging from human and animal health to agriculture and consumer packaged goods.
As part of the agreement, members of the Sandbox media department have become employees of True Media and will continue to co-locate at Sandbox offices in Kansas City, MO, and Orange County, CA. The on-site employee placements and integrated cross-agency team structure will provide service continuity for clients while also ensuring Sandbox account teams have uninterrupted access to media expertise and resources.
“We are excited for this new partnership with Sandbox,” says True Media CEO Jack Miller. “As the world of media becomes more complex and the need for data, research and channel expertise increases, partnerships like this one create a win for clients. I applaud the executive team at Sandbox for thinking strategically on behalf of their clients to continue to bring them best-in-class services.”
The partnership will provide Sandbox clients with:
- Greater access to valuable market information, audience insights and the latest market research tools
- Enhanced media-buying capabilities to optimize spend and maximize marketing budgets
- More robust metrics and analytics reporting to quantify results, support marketing decisions, and drive campaign effectiveness
- The additional scale and resources of True Media’s 125+ person media-focused organization
“We’re thrilled to bring the combined strength of our two teams’ capabilities to clients,” says Joe Kuchta, Chief Client Officer at Sandbox. “In terms of structure and culture, performance and personnel, True Media meets all of our criteria for a winning partnership. Most importantly, we share the same top priority for our collaboration: a superlative, client-first experience.” For Sandbox clients in the agriculture space, Pat Reese, VP media with Sandbox, will remain in her current role at Sandbox and will work in partnership with True Media on media strategy and execution for all ag related clients.
About Sandbox (sandbox.com): Founded in 2014, Sandbox is an independent, integrated agency of more than 300 marketing professionals united by the collaborative ethos of “Creating Better, Together.” Sandbox operates six offices across the U.S. and Canada and serves roster of clients that includes some of the most respected names in human and animal health, agriculture, technology, financial services, travel, retail, and consumer products.
About True Media (truemediaservices.com): Founded in 2005, True Media is an international media strategy and communications company with offices in Columbia and St. Louis, Mo., Minneapolis, Mn., Calgary, Ab. and Toronto, On. Listed as one of Inc. Magazine’s fastest-growing privately held companies for eight consecutive years, True Media develops advertising plans and handles media negotiations for some of North America’s most reputable companies and creative agencies.