YOUTUBE REMARKETING IS FOR YOU!
Written by Joey Fendler and Casey Matter
Want your YouTube ads to push awareness and conversions even further? Are you looking for effective ways to build retargeting audiences to fuel your funnel? In an average day, YouTube reaches more 18+ viewers than any TV network. What’s even better is the ability to leverage data on those who interact with your YouTube videos or channel into other areas of your paid media initiatives. In general, you can apply this remarketing audience tactic to any media that passes through Google Search, programmatic, and YouTube as well. Reinforcing your message with people who have seen and interacted with your videos on YouTube is likely to increase your ROI as well as other significant benefits reported by Google.
Additionally, you can go even further than a generic retargeting list and segment these video viewers into users who have interacted with the video through commenting on the video, liking the video, viewing a certain video, or subscribing to the video’s channel. You can build a plethora of lists based on different criteria and what you ideally want them to do once they reach your website.
Specifically, Google announced this summer that YouTube audience lists can be used with remarketing lists for search ads (RLSA) to help you reach more people who already have an interest in your brand.
Unless you’re just getting started with your business and only your mom, best friend, and dog are visiting your site, you should be utilizing remarketing. If you have an established YouTube channel that gets a strong significant amount of monthly views, then you should definitely be utilizing YouTube remarketing. Keep in mind, however, that there is a minimum requirement of 1,000 subscribers and 4,000 viewing hours in the past 12 months in order to have ads shown on your channel. If you’d like to read more about YouTube’s new requirements, you can find it here. YouTube remarketing is a great way to improve your ROI and efficiently spend your budget in order to enhance your targeting and make your media dollars go further.