PREVEA HEALTH ANNOUNCES NEW AGENCY OF RECORD
Prevea Health announces that they have reached an agreement with True Media to serve as their media agency of record.
Prevea Health, founded in 1996, provides access to over 200 physicians in more than 60 health specialty areas. When searching for a media partner, Prevea Health chose True Media, known by healthcare providers for their understanding of consumer journeys, to reach the community around their 40 locations. In addition to strategic media buying responsibilities, True Media will oversee the health provider’s analytic capabilities.
Last year, True Media dedicated resources to focus on first-party data and analytics. The analytics are used to evaluate media buys, and make efficient optimizations to digital and traditional performance. The additional insight has aided True Media’s growth to more than 100 employees.
“Our commitment to the accountability and growth of our health partners is reflected by our own progress and growth. We have partnered with Prevea Health to expand quality media exposure based on analytics and research,” Jack Miller, True Media CEO shared in a statement.
“We want our communities to know that we are here when they need us – for whatever health care journey they are on,” said Dr. Ashok Rai, President and CEO at Prevea Health. “And, that our emphasis on prevention and wellness is helping patients everywhere achieve and maintain healthy, happy lives. True Media has the expertise and data to spread that message as far and as effectively as possible for the best value, helping us remain good stewards of every health care dollar.”