TORONTO SYMPHONY ORCHESTRA SELECTS TRUE MEDIA AS MEDIA PARTNER

Toronto, Ontario (December 14, 2016) The Toronto Symphony Orchestra has engaged True Media Toronto as their partner for media strategy and partnerships.

“True Media brings a proven track-record of success in digital marketing strategy,” said David Postill, CMO for the TSO.  “It was very important for us to find a partner who understands content, mobile and local media, and how to use data to drive customer acquisition. We have some very exciting initiatives for 2017 as part of Canada 150 and look forward to working with True Media to develop groundbreaking new programs that are best in class from a global perspective”

“It is inspiring to work with such a passionate team as the TSO, promoting a world class Toronto creative property, and helping them find and create  new audiences that can share the experience of an evening with the symphony,” said Bruce Neve, President , True Media Canada.

About the TSO:

Founded in 1922, the Toronto Symphony Orchestra is one of Canada’s most important cultural institutions, recognized internationally. Peter Oundjian, now in his 13th season as the TSO’s Music Director, leads the Orchestra with a commitment to innovative programming and audience engagement through a broad range of performances that showcase the exceptional talents of the Orchestra along with a roster of distinguished guest artists and conductors. The TSO also serves the larger community with TSOUNDCHECK, the original under-35 ticket program; the Toronto Symphony Youth Orchestra; and music education programs that reach tens of thousands of students each year.  https://www.tso.ca/