Posted on October 10th, 2016 by Jack Miller

ST. LOUIS, October 6, 2016True Media was honored with the St. Louis Quill Award of Merit for Social Media from the International Association of Business Communicators (IABC). The Columbia, MO based Media Buying Agency teamed with Nature’s Variety of St. Louis, and their marketing teams, to promote Long Live Pets.

Nature’s Variety Long Live Pets project inspired pet parents to adopt sheltered dogs by celebrating Day 1 of every rescued dog’s new life. Nature’s Variety collaborated with The Best Friends Animal Society to raise awareness of the millions of pets still awaiting their forever homes in shelters across the United States. The final outcome was over 20,000 photos submitted with 3.8 million views and a significant increase in awareness of Best Friend’s no kill-movement and the joys of pet adoption.

This was True Media’s first time entering the Quill Awards to showcase their media strategy and results. The Quill Awards recognize the best communication efforts in the region and is one of the most prestigious awards a communicator, designer, or marketing strategist can earn. IABC St. Louis celebrates those area professionals who executed marketing, communications, or public relations projects that help drive excellence.

“We are honored to have received this recognition and excited to see our efforts in social media and web-based promotions produce positive results for our clients,” said True Media CEO, Jack Miller.  “As the world of media becomes more complex and fragmented, it is even more important that we deliver award-winning ideas that help break through the clutter. “

About IABC 
The International Association of Business Communicators (IABC) enables a global network of communication practitioners working in diverse industries and disciplines to identify, share, and apply the world’s best communication practices. IABC has set the standard for excellence since its founding in 1970. This vibrant association has more than 10,000 members, including senior communications executives from global Fortune 500 companies, multi-national communications agencies, leading non-profit institutions and universities. IABC serves the collective disciplines of business communication professionals through education offerings, certifications, awards and recognition programs, online resources and Communicators World magazine and through the annual World Conference.