Posted on December 18th, 2015 by Jack Miller

Columbia, Mo (December 18, 2015) -True Media has won the 2015 Bionic Agency of the Year Award for the second year in a row. This award is given annually to the advertising agency that has made the most significant improvements in workflow automation that reduces non-working media costs, improves advertising results for its clients, and increases job satisfaction for its employees.

True Media CEO Jack Miller said, “Being on the leading-edge of industry change requires us to help drive the conversation on how to improve our services and systems. Our clients deserve the very best, so we must be willing to continue to invest in our own internal operations, systems, and software to be able to continue to provide best-in-class services.”

“Winning this award twice is an impressive feat because winning this award one year makes it harder to win it again,” said Joseph Pych, CEO of Bionic Advertising Systems. “Selection is based on improvement in operations. True Media set a high water mark with the process improvements they made in 2014. Then they surprised everyone by leveling up once again in 2015.”

True Media’s employee training program is the factor that most contributed to their selection again this year.  In 2015, True Media introduced a new program to train both new and existing employees on best practices in media planning and on proper use of the tools used on the job. Their “True University” program is complete with a curriculum, interactive training, exercises, and tests. All employees are required to successfully complete the program during their on boarding process and as part of their continuing education. As a result, True Media ensures its clients a level of quality and consistency in its work.

“It’s an honor to be recognized as the Bionic Agency of the Year,” said Elizabeth Van Kort, Associate Media Director of True Media and architect of the training program. “More importantly, the feedback I’ve received from the True Media team and our clients makes all this effort worthwhile.”

True Media was presented with the Bionic Agency of the Year Award at the December 2015 iMedia Agency Summit in Scottsdale, Arizona.