Posted on September 29th, 2014 by True Media

ST. LOUIS – Sept. 29, 2014 – True Media has been named media agency of record for Nature’s Variety®, an innovative, independent natural pet food company.  True Media will handle all media planning and buying duties including TV, digital and social media.
Nature’s Variety manufactures pet food through two brands – Instinct®, the leader in raw pet food; and Prairie®, a balanced holistic line of food. The company’s Nutritional Philosophy is based on a belief that a raw, meat-based diet is the best nutrition for dogs and cats because it’s what they would eat in their natural environment. That philosophy inspires everything they do and every product they make.
“We are excited to work with the entire team at Nature’s Variety,” said Jack Miller, president of True Media. “The pet food category as a whole is an extremely interesting business vertical, but even more so in the natural category. As pet parents become more educated about the quality of pet food, we see a shift to healthy, animal protein-based, natural options like the Instinct and Prairie brands.  Being a part of the campaign to help Nature’s Variety to continue to grow throughout North America is an honor.”
“Our purpose as a company is to empower people to transform the lives of pets,” said Robert Bennett, chief marketing officer for Nature’s Variety. “True Media will aid us in reaching pet parents when and where they are searching for food and treats that are the best for their pets. We are proud of this new partnership with True Media and look forward to making a positive impact together.”
About True Media
True Media is an independent, full-service media strategy and communications company with expertise in the fields of media planning and buying, digital strategy and execution, and social media. Headquartered in Columbia, Mo., with additional offices in Calgary, Alberta, and St. Louis, True Media is recognized as one of the 100 fastest growing ad agencies in the United States.
About Nature’s Variety
Nature’s Variety is an independent company producing premium, natural pet food headquartered in St. Louis with manufacturing operations in Lincoln, Neb. Nature’s Variety produces pet food through two brands – Instinct®, the leader in raw pet food; and Prairie®, a balanced holistic line of food – and frozen dog treats through the SweetSpots® brand. The Instinct® brand includes Pride by Instinct®, Instinct® Raw Boost®, Instinct® Limited Ingredient Diets and Instinct® Healthy Weight. The Prairie® brand includes Homestyle by Prairie®. For more information about Nature’s Variety, visit For more information on Instinct®, visit For more information on Prairie®, visit