TRUE MEDIA BECOMES AGENCY OF RECORD FOR RETAILER RUNNINGS

COLUMBIA, MO – (July 10, 2014) – True Media has been named the media agency of record for Runnings.  Runnings is a general merchandise retailer with 34 stores located in 4 mid-western states with new stores opening in the northeast.
True Media will be tasked with developing the media communication strategy, planning and buying for traditional, digital and social media channels.  “We are really excited to be working with the team at Runnings.  The brand fits well in our portfolio of retail clients and we look forward to maximizing their media investment across many different platforms and consumer channels,” says Jack Miller, President of True Media.
“The overall comprehensive media strategy, research and planning is what attracted us to True Media.  Our company continues to grow and we needed a media partner that can most efficiently help us reach consumers ,” says Dennis Jensen, Director of Marketing and Advertising at Runnings.