MINNESOTA TIMBERWOLVES HIRE TRUE MEDIA
COLUMBIA, MO. – (May 29, 2014) – True Media has been named media agency of record for Minneapolis-based, Minnesota Timberwolves, a National Basketball Association (NBA) franchise. True Media has previously handled several university level sports marketing programs, but the Timberwolves mark the first professional sports team on the growing media agency’s client portfolio.
As part of the partnership, True Media will work with Minneapolis-based agency, Human, who will handle all creative duties for the Timberwolves. True Media will be tasked with developing the media and communication strategy, audience segmentation analysis, planning and buying for traditional, digital and social media channels and will manage the majority of the business from Minneapolis.
“The addition of the Minnesota Timberwolves to our account portfolio is a tremendous honor and opportunity. It exemplifies that our media-neutral ‘consumer behavior’ approach is in line with what high visibility clients like a professional sports team are looking for, and how we strategically maximize their media investment across many different platforms and consumer channels simultaneously,” said Jack Miller, President of True Media.
“We met with more than a dozen agencies in our review, each showcasing different areas of expertise and relevance to our business. We wanted to become more of a data-driven marketing department, while emphasizing we are a premium sports and entertainment brand. True Media brought a stronger ability to leverage our data, combine it with theirs and create more strategically-driven communications to reach our soon-to-be, highly -defined target audience,” said Kristy Badger, Vice President of Marketing for the Minnesota Timberwolves and Lynx.