How Business Professionals Can Use Pinterest

Posted on April 18th, 2013 by Candice Rotter

Pinterest is much more than, “What should I cook for dinner?”, “Oh I need that purse!” or “I think I need to redo my bathroom for the fifteenth time.” Don’t get me wrong, my husband loves that I have a Pinterest account. It makes me try new recipes, the house is organized, and I buy him things I find on there, but there are other ways to use Pinterest.

Candice’s Pinterest board “World I Work In”

I am an Associate Media Director and I use Pinterest to help improve my professional life as well.  Not everyone can listen to analytics, indices, and media lingo all day, so I created a board called “World I work in.”  I look up infographics that are relevant and help visually show my clients, what words can’t always do. You can find a variety of infographics on there from Social Media Explained With Coffee to The Future of Health is Your Smart Phone and so much more.
If you are a business owner, work in marketing, or are just interested in learning more about social and online/mobile activity you should follow my board, World I Work In.  When my Account Planners come to me with questions or are doing a run through of their media plan, I frequently find myself sending them to my board to see if there is an infographic that is a good fit for their presentation. Having visuals strengthens not only the presentation but the ability to show how you came up with your recommendations, especially if it’s a new strategy involving social media or mobile advertising.
Not only do I have my own Pinterest board dedicated to the world I work in, but I have also been invited to join other group boards such as The Business of Healthcare, and Infographics. When you’re looking around on Pinterest don’t forget it has so much more to offer than just recipes and cute clothes.  Keep an eye out for other things that interest you professionally like infographics, time management tips or conferences. I promise you will find something that is relevant to you and the world you work in.”
Here’s six other business related boards that may interest you:

  1. Businessweek Graphics by Bloomberg Businessweek
  2. Charts and Maps by The Economist
  3. Women of Tech by Mashable
  4. Gadgets by TechCrunch
  5. Search Engine Optimization (SEO) by Search Engine Land
  6. Best Books About Marketing by Ad Age