Posted on March 19th, 2013 by True Media

COLUMBIA, Mo — (March 19, 2013) — True Media announces strategic partnership with Peoria, Illinois based creative agency Simantel.
Effective April 1, 2013, True Media will handle all media buying and planning as well as provide research and media strategy for Simantel clients. As part of the partnership, True Media will also employ Simantel’s current media staff who will continue to work from the Simantel offices in Peoria.   Simantel’s clients include companies such as Caterpillar and Ameren.
“This is truly exciting news. Strategy is at the heart of our business and we can leverage our partnership with True Media to better inform our strategies for greater targeting and success,” said Susie Ketterer, Simantel Principal. “We’ve been engaged with True Media over the past year and this collaboration solidifies our relationship in a way that will bring added value. It’s a differentiator in our business.”
“This partnership between True Media and Simantel helps emphasize that creative and media are two truly separate disciplines.  However, when the disciplines work together and integrate, the product that results is greater than the sum of the individual parts,” says Jack P. Miller, president of True Media. “We look forward to seeing how this model evolves where our employees are embedded into another agency.”
True Media, founded in 2005, is an independent, full-service media strategy and communications company based in Columbia, Mo., with additional offices in Calgary, Alberta and St. Louis, Mo serving all of North America.