TRUE MEDIA NAMED AS MEDIA AGENCY FOR BIG R STORES
COLUMBIA, Mo. — (January 30, 2013) — True Media has been named as agency of record for Watseka, Il. based Big R Farm, Home and Ranch Family Stores. Big R Stores was founded by Bill and Pat Crabtree in Illinois in 1964. The first store opened in Watseka, Illinois and has expanded to what are now 16 stores across central Illinois and northern Indiana.
As part of this partnership, True Media will handle all media strategy, planning and buying for traditional, digital and social media channels.
“The addition of Big R Stores to our client portfolio further illustrates our expertise in the retail vertical. One of our strengths is bringing this particular niche consumer to our clients’ stores and websites.” says Jack Miller, president of True Media.
“Bringing on True Media to handle Big R media efforts will no doubt expand our customer base and lead to increased ROI for our retail outlets,” says Ed Ensminger, Director of Purchasing/Marketing. “The True Media team brings with them a strong depth of knowledge for finding our target market, knowing their needs and delivering results. We’re looking forward to this partnership.”